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[M.S.](http://pmgt.ku.edu/ms-pm) - [Curriculum »](http://pmgt.ku.edu/ms-pm) - [Admissions »](http://pmgt.ku.edu/how-apply) - [Costs](https://edwardscampus.ku.edu/edwards-campus-tuition-fees) - [M.S. and M.E.](http://edwardscampus.ku.edu/overview-masters-project-management) - [Overview](http://edwardscampus.ku.edu/overview-masters-project-management) - [Curriculum »](http://pmgt.ku.edu/ms-pm) - [Admissions »](http://pmgt.ku.edu/how-apply) - [Online degree](http://edwardscampus.ku.edu/overview-masters-project-management/online-degree) - [Certificate](http://edwardscampus.ku.edu/certificate-project-management) - [Costs](https://edwardscampus.ku.edu/edwards-campus-tuition-fees) - Integrated Marketing Communications - Masters - [M.S.J.](http://edwardscampus.ku.edu/overview-masters-integrated-marketing-communications) - [Overview](http://edwardscampus.ku.edu/overview-masters-integrated-marketing-communications) - [Admission](http://edwardscampus.ku.edu/admission-masters-integrated-marketing-communications) - [Curriculum](http://edwardscampus.ku.edu/curriculum-masters-integrated-marketing-communications) - [Course Descriptions](http://edwardscampus.ku.edu/course-descriptions-masters-integrated-marketing-communications) - [Final Steps to Graduate](http://edwardscampus.ku.edu/final-steps-graduate-masters-integrated-marketing-communications) - [Academic Deadlines](http://edwardscampus.ku.edu/academic-deadlines-masters-integrated-marketing-communications) - [Costs](https://edwardscampus.ku.edu/edwards-campus-tuition-fees) - Communication Studies - Masters - [M.A.](http://edwardscampus.ku.edu/overview-masters-communication-studies) - [Overview](http://edwardscampus.ku.edu/overview-masters-communication-studies) - [Curriculum](http://edwardscampus.ku.edu/curriculum-masters-communication-studies) - [Admissions](http://edwardscampus.ku.edu/admissions-masters-communication-studies) - [Certificate](http://edwardscampus.ku.edu/certificates-masters-communication-studies) - [Cert – Admissions](http://edwardscampus.ku.edu/cert-%E2%80%93-admissions) - [Alumni Spotlight](http://edwardscampus.ku.edu/alumni-spotlight-communication-studies) - [Link and Learns](http://edwardscampus.ku.edu/link-and-learns) - [Costs](https://edwardscampus.ku.edu/edwards-campus-tuition-fees) - [COMS Faculty](http://edwardscampus.ku.edu/coms-faculty) - Environmental Assessment - Masters - [P.S.M.](http://edwardscampus.ku.edu/overview-masters-environmental-assessment) - [Overview](http://edwardscampus.ku.edu/overview-masters-environmental-assessment) - [Curriculum](http://edwardscampus.ku.edu/curriculum-masters-environmental-assessment) - [Accelerated 4+1](http://edwardscampus.ku.edu/accelerated-41-masters-environmental-assessment) - [Admissions - P.S.M.](http://edwardscampus.ku.edu/admissions-masters-environmental-assessment) - [Certificates](http://edwardscampus.ku.edu/graduate-certificate-environmental-assessment) - [Student Handbook](http://edwardscampus.ku.edu/student-handbook-masters-environmental-assessment) - [Costs](https://edwardscampus.ku.edu/edwards-campus-tuition-fees) - 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[Admission](http://edwardscampus.ku.edu/science-manager-certificate-admission) - Social Work - Masters - [M.S.W.](http://edwardscampus.ku.edu/overview-masters-social-work) - [Overview](http://edwardscampus.ku.edu/overview-masters-social-work) - [Requirements](http://edwardscampus.ku.edu/requirements-masters-social-work) - [Concentrations](http://edwardscampus.ku.edu/concentrations-masters-social-work) - [Admissions »](https://socwel.ku.edu/admission) - [Community Education »](https://socwel.ku.edu/alumni/pce/intro) - [Costs](https://edwardscampus.ku.edu/edwards-campus-tuition-fees) - Facility Management - [Certificate](http://edwardscampus.ku.edu/overview-masters-facility-management-certificate) - [Overview](http://edwardscampus.ku.edu/overview-masters-facility-management-certificate) - [Curriculum](http://edwardscampus.ku.edu/curriculum-certification-facility-management) - [Admissions »](http://www.sadp.ku.edu/architecture/admissions/grad) - [Costs](https://edwardscampus.ku.edu/edwards-campus-tuition-fees) - Working Professional MBA Program - [Edwards Snapshot](http://edwardscampus.ku.edu/whykuedwards) - [How to Inquire](http://edwardscampus.ku.edu/how-inquire) - [Info Session](http://edwardscampus.ku.edu/information-session) - [Degree in 3](http://edwardscampus.ku.edu/programs/degreein3) - [Overview](http://edwardscampus.ku.edu/programs/degreein3) - [Biotechnology](http://edwardscampus.ku.edu/why-biotechnology-degree) - [Shawnee Mission Schools](http://edwardscampus.ku.edu/programs/degreein3/biotechnology/shawnee-mission) - [JCCC](http://edwardscampus.ku.edu/programs/degreein3/biotechnology/jccc) - [Edwards Campus](http://edwardscampus.ku.edu/programs/degreein3/biotechnology/edwards-campus) - [Beyond a Bachelor’s Degree](http://edwardscampus.ku.edu/programs/degreein3/biotechnology/beyond-bachelors) - [Business](http://edwardscampus.ku.edu/why-business-administration-degree) - [Blue Valley Schools](http://edwardscampus.ku.edu/programs/degreein3/business/bluevalley) - [JCCC](http://edwardscampus.ku.edu/programs/degreein3/business/jccc) - 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Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) --- **BODY:** Now deliver what you promised in the first section. This is the longest part of the post, so make it easy to read. Use short paragraphs, bullet lists, and bold headings to set different sections apart.  Some common section headers include: ## Step 1: Getting Started ## Step 2: Do Your Background Research on… ## Step 3: First Steps for… ## Step 4: Analyze and Repeat ## Step 5: Wrapping Up *You can use bulleted lists, numbered list, or multiple headings. Include as many steps, numbers, or bullets that will allow you to discuss your topic thoroughly.* Here are some pointers to make the best possible body of your blog: - Include visuals - Include short explanatory phrases in your headers - At the end, transition into your conclusion --- **CONCLUSION:** Now it’s time to say goodbye and wrap up your post. Remind your readers of your key takeaway, reiterate what your readers need to do to get the desired result, and ask a question about how they see the topic to encourage comments and conversation. Don't forget to add a [Call-to-Action](https://app.hubspot.com/l/cta) to turn your blog post into a marketing machine! Congratulations! What a lovely how-to post you've created.  ---   Topics: [Insider](https://www.univks.org/blog/topic/insider) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Insider (1)](https://www.univks.org/blog/topic/insider) [Contact Edwards Campus](http://edwardscampus.ku.edu/campus-map) [edwardsinfo@ku.edu](mailto:edwardsinfo@ku.edu) 913-897-8400 The University of Kansas Edwards Campus 12600 Quivira Rd. Overland Park, KS 66213 Serving Kansas City since 1993 [![Facebook](https://www.univks.org/hubfs/EdwardsCampus%20-May2017/Image/Facebook50.png)](http://www.facebook.com/KUEdwardsCampus) [![Twitter](https://www.univks.org/hubfs/EdwardsCampus%20-May2017/Image/Twitter50.png)](https://twitter.com/KUEdwardsCampus) [![Youtube](https://www.univks.org/hubfs/EdwardsCampus%20-May2017/Image/Youtube50.png)](http://www.youtube.com/user/kuedwards) [![Linkedin](https://www.univks.org/hubfs/EdwardsCampus%20-May2017/Image/Linked-In50.png)](https://www.linkedin.com/company/281466?trk=tyah&trkInfo=clickedVertical:company%2Cidx:1-1-1%2CtarId:1434118053749%2Ctas:KU%20Edwards%20Campu) [![KU signature](https://www.univks.org/hubfs/EdwardsCampus%20-May2017/Image/ku_sig_logo.png "The University of Kansas")](http://www.ku.edu/) ![Jayhawk icon](https://www.univks.org/hubfs/EdwardsCampus%20-May2017/Image/ku_jayhawk.png) - [Academics](http://ku.edu/academics/) - [Accessible KU](http://accessibility.ku.edu/) - [Admissions](http://admissions.ku.edu/) - [Alumni](http://www.kualumni.org/) - [Athletics](http://www.kuathletics.com/) - [Campuses](http://www.ku.edu/about/campuses/) - [Giving](http://www.kuendowment.org/) - [Jobs](http://employment.ku.edu) - [Safety](https://publicsafety.ku.edu) [Contact KU](http://www.ku.edu/contact/) Lawrence, KS | [Maps](http://admissions.ku.edu/visit/maps.shtml) The University of Kansas [prohibits discrimination](https://documents.ku.edu/policies/IOA/Nondiscrimination.htm) on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university’s programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Executive Director of the Office of Institutional Opportunity & Access, [IOA@ku.edu](mailto:IOA@ku.edu), 1246 West Campus Road, Room 153A, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas, medical center campuses). [![Kansas Degree Statistics](https://www.univks.org/hubfs/EdwardsCampus%20-May2017/Image/KSDegreeStats_Logo_Std.png "Kansas Degree Statistics")](http://ksdegreestats.org/)